Art 245 Digital Art and Media
Spring 2022
Art 245 Digital Art and Media
Prof. g.neri

Advertising Module: Project option ONE: 

(Option One): Spoof Ad Project Description
 
Due: by the strike of Midnight
POSTED: Visual and written analyses due same day- Posted to your Blog

Project description: SPOOF/Visual Project   (part one) 

Create a spoof ad. See Adbusters.org for some examples. Begin by either choosing a company, corporation a product or commodity (like: steel, coal, etc) .

Research both the  product/company/manufacturer/corporation you will spoof. A Spoof is a visual form of Satire. Usually it uses the same or similar visual strategies to communicate a different/opposite message.You may not tell untruth-Lies-or slander a company simply because you dislike it. Find out where it came from, who produces it or ( in the case of a company) what they produce? What are their values?  Are these subsidiaries of other  parent Corporations? 

Create an ad using Photoshop and InDesign that spoofs it in a critical way. This must be more than simply changing a slogan. You must substantially alter the image/ad and make it your own.
You may scan an existing ad you find in the print media or download one form the web. Downloads must be at least 1000pixels in one direction.

Post your spoof ad with a one page written document discussing what your research uncovered, what you chose to spoof and how you went about it visually. You may also do a video or Web spoof if you so choose. Video must be at least 45- 60 seconds long. Edited and contain sound.

Parameters:

Image: If you do a static Ad: Use Photoshop or InDesign.
Resolution: 300 dpi ( for images)
Size 11 x 17
RGB color space.

Web Based: Spoof an existing Web Based company, news organization or shopping site. Create links. Links and content must be relevant to project idea.

Video: ( this option is only available to those who are familiar with video editing on Premiere)
Length: 15- 90 seconds ( or however long you think it needs to be but keep it under 3 min)  in edited form. Edit in Premiere or you editing software of choice. Upload to your YouTube or Vimeo  etc. account and embed link into your page. 

(Option One): Part Two: Written Analysis posted online.

Please write (type) a 500 word analysis addressing the following:( i actually dont care about word count- just be communicate as clearly as you can your core ideas and approach˜˜ – fluff is fluff- )

• Include research you did on the origins of the product, Company etc What do know about the company/ product history?

• Include information about the advertising campaign or look/ feel of the org. you chose to spoof

• Your take on it. What approach did you take? What drew you to this product/company? What are the issues that you are addressing in your piece?

• Describe what exactly you were critiquing through your spoof ad. What issues came up ?Pro/con

• How you went about communicating this both visually and with text.

Advertising Module : Option Two:

Due: By the passing of midnight: – Visual and written analysis due same day- Posted to your Blog

RE-logo/Re-brand or Uni-logo/Uni-brand

Image: If you do a static Ad: Use Photoshop or InDesign.
Resolution: 300 dpi ( for images)
Size 11 x 17
RGB color space.

Re -Brand or Unify- Two or More products, commodities, or corporations/companies that DO not belong or seem not to belong together. You can pick the two. But Imagine you are the designer and you have to come up with a Brand Identity combining the unlikely companies or products. Please research the brands and subsidiaries if you are looking at a corporations. 

Deliverables:

Brand Tag Line
Brand Logo
1-3  “mockup” (low) quality examples of how this brand will look in IRL. ( for example you may have created a logo for a diaper co. and a roofing company- what would their b-ball caps look like? What would their trucks, storefront or web presence look like? 

Options:

(Same as above)

Image: If you do a static Ad: Use Photoshop or InDesign.
Resolution: 300 dpi ( for images)
Size 11 x 17
RGB color space.

Web Based: RE-brand a unification between different online media outlets. existing Web Based companies, news organizations or shopping site. Create links. Links and content must be relevant to project idea.

Video: ( this option is only available to those who are familiar with video editing on Premiere) Length: 15- 90 seconds ( or however long you think it needs to be but keep it under 3 min)  in edited form. Edit in Premiere or you editing software of choice. Upload to your YouTube or Vimeo  etc. account and embed link into your page.

Research: product/company/manufacturer/corporation you will spoof. A Spoof is a visual form of Satire. Do not repeat / reorder something- like: “got milk?” . Please, Please do not lie. Satire usually uses the same or i visual strategies to communicate a different/opposite message. You may not tell untruth-Lies-or slander a company simply because you dislike it. I realize this may be outta comfort zone stuff, please no flaming anyone- these are to be visually articulate versions of ideas/campaigns. These might also be “what if’s “scenarios. Before quippy- or repeated responses to topics, please first- Find out where it came from, who produces it or ( in the case of a company) what they produce? What are their values?  Are these subsidiaries of other  parent Corporations? 

Create elements for your campaign using GIMP, Photoshop and/ or InDesign which spoofs ( your chosen issue/topic/corp etc.) it in a critical way. This must be more than simply changing a slogan. You must substantially alter the image/ad and make it your own. You may scan an existing ad you find in the print media or download one form the web. Downloads must be at least 1000pixels in one direction.

Post your spoof ad with a one page written document discussing what your research uncovered, what you chose to combine and how you went about it visually. You may also do a video or Web spoof if you so choose. Video must be at least 45- 60 seconds long. Edited and contain sound.